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Home Page > Prana News > Aveda Men - just gets better....

Aveda Men - just gets better....

Posted on Saturday, 03 January 2009 03:08PM by Carolyn

Aveda mens' product range is second to none......

Aveda Men Pure-formance Firm hold Gel & Aroma Spray

Firm hold gel is know to be the number 1 selling styling product for men. Aveda has created Pure-Firm Hold Gel in order to caputre a piece of this market. It is a staple product, project to be a number 1 seller within the Aveda Men collection and serves as a great introduction for new Men to the Aveda brand. This product is a lightweight styling gel that provides maximum hold, contrtol, definition and sine without unwanted build-up or flaking.

The men's grooming market is estimated at £3 billion. Fragrance is the largest category representing 21.3%. Pure-formance Aroma Spray haws an aroma which is definitely masculine, featuring a refreshing citrus top-note, complex lavender, spicy and floral middle notes with lasting wood and musk notes at the base. Men will love wearing this aroma in conjunction with the Aveda Men hair care products that they are already using.